The College Recruiting Process for High School Athletes

The college recruiting process is one of the most exciting times in a high school athlete’s life.  It is the time when all you have done to maximize your potential as a high school athlete intersects with the search process the colleges put in place to find athletes to make their teams better.

So, how do you get noticed?  Here are a few simple steps.PS_Logo_smtrans

  1. Produce a 3 – 4 minute highlight video of your accomplishments.  This does not require expensive camera equipment to get the job done.  Our athletes have been filmed with hand held cameras, cell phones and digital cameras which also record video.  Then all you need is video editing software like Power Director.  Once you create your video, upload it to youtube.
  2. Gather all your stats into a single document.  Stats are important and they demonstrate how you perform and importantly if you have improved over time.
  3. Get letters of recommendation.  These letters should be from coaches, teachers and other leaders in your life and should not only highlight your performance but your character and how you contribute to your community.
  4. Gather all of the articles that have been written about you.  These articles can go a long way toward telling your story to a college coach.  There is nothing better than being verified by a third party.
  5. Get your transcript.  Your grades are as important as your athletic ability ~ maybe more so.  Or, at a minimum, your grades can help a coach decide to select you over your competitor – assuming your athletic skills are comparable.

Now, that you have all of this ~ what do you do?
Build your online resume.  That is right – online.  We believe that developing a paper resume is yesterday’s answer to today’s recruiting challenge.  If you are submitting a typed profile through the mail you are getting lapped by your competition.

And that is where we come in.

You can upload all of the content just mentioned into your very own website and give coaches a link to your full story – online.

Out with the old and in with the new!  Get a athlete website today and learn how to market yourself to college coaches and be recruited.

Give us a call with any questions you may have.

Playing College Sports Begins Your Freshman Year in High School

I am on a plane from Portland, Oregon to Detroit and thinking about what I could say this week which would be impactful for young athletes who are interested in playing college sports. And, then I was reminded about a talk I gave a couple of weeks ago…..

I was asked by a friend of mine, Dan Tanto, to speak to his 14U baseball team about playing at the next level. Dan’s team is the Northmont Storm based out of Dayton, Ohio.

Dan is an excellent coach and a man of Faith. So, those boys are getting great coaching on two fronts.

Of course, I wanted to share with the boys and their parents. And, we did. But what we did which was far more important was to talk to them about the kind of young men that they needed to become and how that would help their chances of playing at the next level.

I am attaching the presentation from that meeting in the hopes that it will be of benefit to anyone reading this post. Because, as we all know, the key to marketing is to have a great product to begin with. And, that is what we impressed on these young men. And, while great athletic skills will take them far, they will go much farther with those skills and great character. Leadership, never quitting, team player, etc.

I would be happy to conduct a webinar for your team if that would be of benefit. There is no charge. If you are interested, please send me an email to

Have a great weekend!

Here is the presentation.    ProspectSites Overview – Website


Scholarship Money for A Division III Athlete

Division III Scholarships

We have developed a partnership with the D3 Recruiting Hub –






They have some great content on their site and I asked them if we could repost and they said yes!  Here is a great article:

Yes you did read that right— as an athlete you can make money at NCAA Division III colleges and universities.  I know what you are thinking- this is not what I have been saying in all of my previous posts.  Division III schools don’t give athletic scholarships out right?  That is still true.

Many Division III colleges do give money to student athletes.  They do it the same way they offer money to ALL of their students, athletes and non-athletes included, through a student’s academic achievement and academic scholarships.

While many colleges and universities will base their financial aid strictly on a needs basis, others will give students academic scholarships based on their previous academic achievement.  This can include some combination of their GPA, high school rank and/or standardized test score (SAT/ACT).  This can amount to SIGNIFICANT money!

Below I looked at three NCAA Division III soccer institutions (Whitworth, Otterbein and Messiah), and the various criteria they use to calculate academic scholarships that students can receive.  For these institutions, these are four year, guaranteed academic scholarships provided you remain in good academic standing.  And if you stop playing soccer, that’s OK, the scholarship won’t go away— this is Division III.

This info came right from their websites, so you can do the same yourself!

Messiah- Grantham, PA-

SAT score(2 tests) Class Rank Award Est Tuition + R & B % of Tuition + R & B
1000 Top 70% $8500 32,000 26.6%
1250 70 $9500 32000 29.7%
1448 70 $10500 32000 32.8%

Otterbein- Westerville, OH-

SAT score(2 tests) Weighted GPA + Class Rank Award Est Tuition + R & B % of Tuition + R & B
1030 3.15Top 40% $10000 36300 27.5%
1070 3.5Top 25% $11000 36300 30.6%
1150 3.75Top 15% $12000 36300 33.0%
1260 4.0Top 5% $13000 36300 35.8%

Whitworth- Spokane, WA-

SAT score (3 tests) HS GPA Award Est Tuition + R & B % of Tuition + R & B
1720 3.5 $9000 38654 23.3%
1800 3.6 $11000 38654 28.4%
1870 3.75 $14000 38654 36.2%
2020 3.75 $16000 38654 41.4%

As you can see, there is some significant money available.  It goes without saying, but the stronger you are academically, the more money you will receive.  In the case of Whitworth, approximately 41.4% of your education will be paid.  For the best of the best, schools will offer complete scholarships and pay for everything—these are usually limited to only a few individual students for a given class.

The point is that you want to make sure that you take care of the academic side of the house and not just focus on athletics.  If you look at Whitworth, if you can bring your SAT score up 80 points (over 3 tests) and your GPA up 0.1 points, it is worth $2,000. Or $8,000 over four years!

Now normally we don’t talk Division I and II, but I do want to take a minute to discuss how your grades and test scores affect there too.  If you are trying to get into Penn or Princeton, you are definitely going to need strong academics.  But how do strong academics make you more attractive to those coaches?  Basically the same way.

Many of those schools follow similar formulas for academic scholarships (provided they offer them), so if you are a student athlete and you can get an academic scholarship for 30-40% of the cost of tuition, room and board, then that coach only has to use 60-70% of an athletic scholarship for you.  They can take the rest of that money and give it to another student athlete.

For example, NCAA Division II Philadelphia University (Tuition + R & B = $36,950), offers academic scholarships ranging from $2,500 to $13,000 (  If right off the bat you are getting $13,000 in academic money, then the soccer coach only has to work with a student athlete to make up $26,950—if they offer a half-scholarship at $18,000— the student athlete is left with coming up with $8,950 per year which is a much more manageable number.

The bottom line—academics pay off!  Compare what you are paying for soccer registration fees, tourney fees, travel, hotels, etc. to what you might be spending on academic or SAT tutors. It might make sense to skip a tourney and go to an SAT prep class. – How to Market to College Coaches

Market to College Coaches

One of the most exciting times in a high school athlete’s life is when they begin to believe that they may be able to play college athletics.

For the most gifted athletes, college coaches will find them.  For the next tier athlete, it is likely going to be up to them to get exposure to college coaches.

I started because my oldest son was a great high school catcher that wasn’t getting any exposure to colleges in the area.  As a marketing professional with over 25 years experience in marketing, I believed we could change that……..- and we did.  Here is how:

First, we set out to develop a website that would showcase his talents – personally, academically and athletically.  Here is his site:

Secondly, the most important thing coaches want to see is live video.  Fortunately, we spent a lot of time documenting his career and so the video piece was already there.

Next, I bought software from PowerDirector (Version 10 is now available) and consolidated his videos into 2 to 3 minute segments that a potential college coach could view quickly and then see if they were interested.

Then, we uploaded his videos to his site so that we would be ready for college coaches to visit his site.

Next step was to purchase an online subscription to  We were able to put together a list of potential coaches including their email addresses.

With the list put together, we then developed a simple email linking them to Mike’s site and then we waited.  But, not for long!  In some cases, he was contacted the next day!  It was really an exciting time.

From there, we simply lined up the college visits, met with the administration staff, the coaching staff, met other student athletes and toured the colleges.  It was an amazing experience that we will never forget.  And, here is something you should know.  Because of Mike’s ACT score and his GPA, one of the schools offered him $11,000 in scholarship money!  All because we invested a little money in developing his site, his story and then marketed him to college coaches.

You will notice that we did this ourselves – and so can you.  The financial return on your investment by using a website could be huge.  Our sites are only $5 per month.  You cannot develop a site like these for that and why would you?  We have already done the work.

Join the team and we will get started on marketing you to college coaches to answer the question of whether or not you can play at the next level.

As always, please let us know if you have any questions.

Happy New Year!

College Athletic Recruiting – Get in the Best Shape You Possibly Can!

If you are going to maximize your performance, you are going to have to get in peak physical condition.  One of the best ways to do that is P90X.  I have personally been through about 60 days of the program.  My oldest son and one of his best friends finished the whole 90 days. I can tell you the difference in the conditioning versus traditional off-season workouts did not even compare.

There are 12 different workouts that will improve your endurance, your flexibility and your strength.  I highly recommend it.  And, I think a program like this will give you an edge versus your competition.

Put it this way….   Just imagine that somewhere, someone else is making the commitment to get that additional edge by getting in the best physical condition possible so that they can perform at their best and get the attention of a college coach.

Commit to getting in the best shape of your life.  Visit