Posts – How to Market to College Coaches

Market to College Coaches

One of the most exciting times in a high school athlete’s life is when they begin to believe that they may be able to play college athletics.

For the most gifted athletes, college coaches will find them.  For the next tier athlete, it is likely going to be up to them to get exposure to college coaches.

I started because my oldest son was a great high school catcher that wasn’t getting any exposure to colleges in the area.  As a marketing professional with over 25 years experience in marketing, I believed we could change that……..- and we did.  Here is how:

First, we set out to develop a website that would showcase his talents – personally, academically and athletically.  Here is his site:

Secondly, the most important thing coaches want to see is live video.  Fortunately, we spent a lot of time documenting his career and so the video piece was already there.

Next, I bought software from PowerDirector (Version 10 is now available) and consolidated his videos into 2 to 3 minute segments that a potential college coach could view quickly and then see if they were interested.

Then, we uploaded his videos to his site so that we would be ready for college coaches to visit his site.

Next step was to purchase an online subscription to  We were able to put together a list of potential coaches including their email addresses.

With the list put together, we then developed a simple email linking them to Mike’s site and then we waited.  But, not for long!  In some cases, he was contacted the next day!  It was really an exciting time.

From there, we simply lined up the college visits, met with the administration staff, the coaching staff, met other student athletes and toured the colleges.  It was an amazing experience that we will never forget.  And, here is something you should know.  Because of Mike’s ACT score and his GPA, one of the schools offered him $11,000 in scholarship money!  All because we invested a little money in developing his site, his story and then marketed him to college coaches.

You will notice that we did this ourselves – and so can you.  The financial return on your investment by using a website could be huge.  Our sites are only $5 per month.  You cannot develop a site like these for that and why would you?  We have already done the work.

Join the team and we will get started on marketing you to college coaches to answer the question of whether or not you can play at the next level.

As always, please let us know if you have any questions.

Happy New Year!

College Athletic Recruiting – Get in the Best Shape You Possibly Can!

If you are going to maximize your performance, you are going to have to get in peak physical condition.  One of the best ways to do that is P90X.  I have personally been through about 60 days of the program.  My oldest son and one of his best friends finished the whole 90 days. I can tell you the difference in the conditioning versus traditional off-season workouts did not even compare.

There are 12 different workouts that will improve your endurance, your flexibility and your strength.  I highly recommend it.  And, I think a program like this will give you an edge versus your competition.

Put it this way….   Just imagine that somewhere, someone else is making the commitment to get that additional edge by getting in the best physical condition possible so that they can perform at their best and get the attention of a college coach.

Commit to getting in the best shape of your life.  Visit